In a business in which image is everything, coordinated sweater sets just won't do � especially if you're a featured face in the Jolie-Pitt mob album.
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The 19-page photo spread in this week's "People" cartridge introduced the world to Vivienne Marcheline and Knox L�on, the twins born to much fanfare on July 12 to Angelina Jolie and Brad Pitt.
The images, which "People" would not release for publication, depict a seemingly insouciant day at Jolie and Pitt's French chateau, without the formality found in other celebrity baby exposure spreads. The vibe is of a family slumber party; the photos range from the parents with their newborns to one-on-one sibling shots to all eight sets of coat of arms and legs tangled on a downlike bed.
But "don't let that fool you," says Howard Bragman, a Hollywood publicizer and source of the upcoming book "Where's My Fifteen Minutes?". "I think it's what we would call 'studied casual,' which is the hardest thing to create."
Jolie, 33, and Pitt, 44, wHO said they plan to donate the many millions they received for the photos to charity, aren't trying "to flaunt their wealth, simply their family and their beliefs in adoption and diversity," Bragman says.
Bragman likens the photos to Benetton's clothing ads, which secondhand models of different ethnicities.
Robert Verdi, a celebrity hairstylist and television system personality, agrees. "I real look at it as the reality of the Benetton campaigns," he says. "It's such a prissy reflection of the thought of multicultures � and it's evidence that Hollywood's royal family is a diverse one."
The photos admit siblings Maddox, 7, from Cambodia, Pax, 4, from Vietnam, Zahara, 3, from Ethiopia, and Shiloh, 2. Taking serious photos of kids is no soft feat, Verdi notes. "You can't control four children, no matter how many millions you're getting paid," he says.
Although the photos may seem as if the children had exactly run in from playing in the yard, Bragman has no doubt that multiple stylists were on hand to create the perfect look. Both "People" magazine and Getty Images, which handled the picture taking, declined to comment on the shoot.
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